Bobby Viera is a Cuban American film director specializing in music videos and commercial entertainment. Viera began his career in music as a producer and songwriter. In 1998, Viera was part of the Diaz Brothers production team, specializing in dance remixes for Sony Discos.
In 2001, Viera decided to depart from music and begin a career he had always studied and admired, film production. Directing several documentaries for fame rapper, Pitbull and embarking in a self-titled sit com named “The Wonderful World Of Bobby”, he quickly made a name for himself. Over the next decade Viera would work with some of music biggest names, such as Pitbull, Elvis Crespo, DJ Khaled, Rick Ross, Celine Dion, Wisin, Fito Blanko, lil Jon and Leslie Grace.
Viera recently paired up with celebrity wedding photographer, Suzanne Delawar, to direct the wedding films of Dwayne Wade to Gabrielle Union and Kevin Hart to Eniko Parrish.
Currently, Viera is slated to direct, alongside the legendary Penny Marshall, a documentary regarding hall of fame basketball great, Dennis Rodman.